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Digital Marketing Strategy consulting and training

A Digital marketing Strategy is one of the most important aspects of any online business. It can also be one of the most intricate and time-consuming, dependant on your objectives.

Qwerty Digital Marketing Ltd has a number of services surrounding online strategy to help.

Consultation

Helping you develop your own strategy or just being the on hand experts when needed.

Training

Helping to build up your internal teams regarding strategy, digital channels and much more.

Digital Strategy Production

Becoming part of the team, Learning all about your business, customers, market and competition from your perspective. Then researching your digital marketplace, competition and audience.

We then use what we have learnt along with the objectives you want to achieve and build a digital marketing strategy for you.

Digital Strategy Action

Already have a strategy?, perhaps we built it for you. Either way we are more than happy to either carry out the work ourselves and utilise our network of specialists where neccessary.



What Is A Digital Marketing Strategy?

A digital marketing strategy is the 6, 12 or even 18 month plan for your online business, It is made up of the following sections.

Situation Analysis

Using the Pestle method you analyse the current market for opportunities/threats to your online business and marketing efforts.

Analyse audiences via available data and build personas. You analyse the marketplace and competition.

Objectives

With the research you have completed you then establish the objectives set forward by the business, You then convert these into SMART goals.

Specific, Measurable, Achievable, Reasonable, Timed Goals. The results of achieving all smart goals should amount to the objectives being reached.

Strategy

Now that your smart goals are in place you build the actual strategy…. What will happen?

Tactics

Outlining the tactics that will take place within each section of the strategy….. what will we do?

Actions

Outlining the timings of each section of the strategy… when will it happen?

Control

Outlining all methods of measuring success and failure…. how do we know whats happening?

There is no one size fits all marketing plan. A real digital marketing strategy has to be built around you and your market. Get in touch today to see how we can help.

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