SEO - Search Engine Optimisation & Training
Qwerty Digital Marketing Ltd has years of experience with SEO, There are various aspects we can help you with from ;
– SEO campaigns
– SEO audit
– SEO Training
– SEO Team Training
– Content/Blog Writing
– Keyword Analysis
– Product enrichment (E-commerce SEO)
What is Search Engine Optimisation?
Search engine optimisation, usually abbreviated SEO or SEM (Search Engine Marketing) is the process of increasing the quantity and quality of website traffic via search engines.
So what do you do?
Dependant on your objectives there are several areas of SEO to focus on, Below is an overview of each.
On Site SEO
These are all aspects of SEO that happen on your website
Your website is crawled and indexed regularly by search spiders. Technical SEO is the process of ensuring that all elements within your site that have a ranking factor are populated correcty.
This doesnt mean stuffing every header with 50 relevant keywords. Keywords do come into it but it has to be natural, Search engines don’t like being duped and if they beleive thats what your doing, it will do more harm than good.
This is when you create pages that are specifically targeting local users.
More commonly known as blogging or content writing. Creating articles and pages of useful information as another entry point into your website.
Specific to websites that sell products E-commerce SEO is when the focus is on ranking product pages for more reasonable ranking terms.
Off Site SEO
These are tasks that occur away from your website.
Submitting stories to various journalists and bloggers in the hopes of obtaining a link
Identifying websites with similar audiences that may be open to providing a link.
Do you already have a digital marketing strategy in place?
SEO efforts can be greatly amplified when utilising other channels like Social, Paid, Affiliate etc. Without a strategy you could potentially be minimising your return.